The Makings of Two Tides

Two Tides was born from the idea that life has highs and lows — just like the tide.

For years, surfing and the ocean have been somewhere we can switch off, reset and feel ourselves again. That's where the name came from, and why "Shaped by the Tide" means much more to us than just a slogan.

The dream of creating a surf brand started years before Two Tides existed. School, confidence, anxiety and our own personal struggles made taking that first step difficult, and there have been plenty of times when giving up would have been easier. But eventually we decided to stop wondering "what if?" and actually build something.

Two Tides started as an idea in January 2026, and our online store launched on 22 May. Since then, what began with clothing has grown into performance wear, jewellery, custom surfboards, athletes and ambassadors around the world. Seeing people thousands of miles away representing something that started as an idea in Somerset still feels surreal.

We created Two Tides for people who want something different — premium clothing inspired by surf, sport and coastal culture without simply following what everyone else is doing.

And we're nowhere near finished.

Our goal is to take Two Tides far beyond clothing: into surfing, competitions, skating, snow sports, motorsport, music and eventually stores and communities around the world.

Most importantly, we want Two Tides to represent backing yourself. You don't need to have everything figured out before you start. Sometimes you just have to believe something is possible, push yourself outside your comfort zone and see where the tide takes you.

Driven by the coast. Shaped by the tide.