Privacy policy

Two Tides Privacy Policy

Last updated: 29 August 2026

Two Tides Ltd (“Two Tides”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit TwoTides.uk, purchase from our online store, contact us, subscribe to marketing, leave a review or otherwise interact with Two Tides.

For the purposes of UK data protection law, Two Tides Ltd is the data controller responsible for the personal information described in this policy.

Contact Details

Two Tides Ltd

22 Riverside

Wellington

Somerset

TA21 8LJ

United Kingdom

Email: TwoTides.LTD@gmail.com

⸻

1. Information We Collect

Depending on how you interact with Two Tides, we may collect information including:

• Your name

• Email address

• Telephone number

• Billing address

• Delivery address

• Order and purchase history

• Products you view or add to your basket

• Payment and transaction information

• Returns, refunds and exchange information

• Messages and information you provide when contacting us

• Marketing preferences

• Reviews, ratings, photographs or other content you choose to submit

• IP address

• Browser and device information

• Website usage information

• Cookie and similar technology information

Payment-card information is generally processed securely by our payment providers and is not stored directly by Two Tides.

⸻

2. How We Collect Your Information

We may collect personal information:

• Directly from you when you place an order

• When you create or use an account

• When you contact Two Tides

• When you subscribe to marketing

• When you submit a product review

• Automatically when you interact with our website

• Through Shopify and other service providers that help us operate our online store

• Through Judge.me when you submit or interact with reviews

⸻

3. How We Use Your Information

We may use your personal information for the following purposes.

Processing and fulfilling orders

We use information such as your name, address and contact details to:

• Process purchases

• Take and confirm payment

• Prepare and dispatch orders

• Provide delivery updates

• Deal with returns, refunds and exchanges

Customer service

We may use your information to:

• Answer questions

• Respond to enquiries

• Resolve problems with orders

• Provide after-sales support

Operating and improving TwoTides.uk

We may use information to:

• Operate our website

• Maintain website security

• Keep shopping baskets and checkout functioning

• Understand how our store is being used

• Improve the customer experience

Fraud prevention and security

We may process information where reasonably necessary to detect or prevent fraud, abuse, suspicious transactions or other threats to customers or Two Tides.

Legal and financial requirements

We may retain and process certain information where necessary to meet accounting, tax, legal or regulatory obligations.

Marketing

Where permitted, we may send you information about:

• New Two Tides drops

• Clothing and accessories

• Surfboards

• Events

• Offers and promotions

• Other Two Tides news

You can unsubscribe from marketing at any time.

⸻

4. Lawful Bases for Processing Your Information

Under UK data protection law, we must have an appropriate lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract — where processing is necessary to fulfil your order or take steps you have asked us to take before entering into a contract.

Legal obligation — where we need to use or retain information to comply with applicable law.

Legitimate interests — where reasonably necessary to operate, protect and improve Two Tides, provided those interests do not override your rights.

Consent — where you have actively agreed to particular processing, such as certain marketing communications or optional cookies.

Where our processing relies on your consent, you can withdraw that consent at any time.

⸻

5. Shopify

Our online store is hosted through Shopify.

Shopify provides the ecommerce platform that allows us to display products, process orders, operate checkout and manage our online store.

When you interact with TwoTides.uk, Shopify may process personal information where necessary to provide these services.

This may include information relating to:

• Customers

• Orders

• Payments

• Checkout

• Website interactions

• Device and browser information

• Cookies and store functionality

We may also use payment providers made available through Shopify to securely process transactions.

⸻

6. Judge.me Reviews

We use Judge.me to collect, manage and display customer reviews on TwoTides.uk.

To provide these services, Judge.me may receive or process information relating to customers and their orders. This can include:

• Your name

• Email address

• Order information

• Products purchased

• Reviewer information

• Reviews and ratings you submit

• Photographs or other media you voluntarily include with a review

Judge.me uses order and customer information for functions such as sending review requests, verifying that a reviewer purchased a product and displaying verified reviews.

Judge.me confirms that its Shopify app accesses order and customer information for purposes including review requests and verified-buyer checks. 

Public reviews

If you voluntarily submit a review, information such as your chosen display name, rating, review text and any photos or media you submit may be displayed publicly on TwoTides.uk.

If you have a question about a review you submitted, or would like to request access to or correction/deletion of review-related personal information where applicable, contact us at:

TwoTides.LTD@gmail.com

Judge.me also provides mechanisms for handling reviewer data-rights requests. 

⸻

7. Review Request Emails

Judge.me may be used to send customers requests asking them to review products they have purchased.

Where applicable, we will configure and use review-request communications in accordance with relevant UK privacy and electronic-marketing requirements.

Judge.me allows merchants to restrict review-request emails based on Shopify marketing consent and notes that review requests may be regarded as marketing communications in some jurisdictions. 

You can contact us if you do not wish to receive further review requests.

⸻

8. Who We Share Personal Information With

We may share information where reasonably necessary with organisations including:

• Shopify, which operates our ecommerce platform

• Judge.me, which provides our customer-review system

• Payment processors

• Banks and financial-service providers

• Postal services and delivery companies

• Website hosting, IT and security providers

• Accountants, legal advisers or other professional advisers

• Government, regulatory or law-enforcement authorities where required by law

We only share information that is reasonably necessary for the relevant purpose.

Two Tides does not sell customer personal information as a business model.

⸻

9. Delivery Companies

When you place an order, we may need to provide delivery companies or postal services with information including:

• Your name

• Delivery address

• Telephone number

• Email address

• Delivery instructions

• Other information necessary to deliver your order

This information is used to fulfil the contract between you and Two Tides and deliver your purchase.

⸻

10. Marketing Communications

If you choose to receive marketing from Two Tides, we may contact you with information about products, drops, surfboards, events, promotions and brand news.

You can unsubscribe at any time by:

• Using the unsubscribe option within the relevant communication; or

• Contacting TwoTides.LTD@gmail.com

Withdrawing your marketing consent will not affect your ability to purchase from Two Tides.

⸻

11. Cookies and Similar Technologies

TwoTides.uk uses cookies and similar technologies.

Necessary cookies

Some cookies are necessary for the website to function correctly. These may be required for:

• Shopping baskets

• Checkout

• Website security

• Customer sessions

• Payment functionality

• Remembering necessary website settings

Optional cookies

Where we use optional cookies or similar technologies that require consent under UK law, they will only be used in accordance with the choices you make through our cookie-preference system.

You can review or change your choices through the Cookie Preferences option available on our website.

At the date of this policy, Two Tides does not currently use Meta Pixel, TikTok Pixel or Google Analytics for advertising or analytics tracking.

If our tracking technologies change, we will update this policy and our cookie settings where required.

The ICO states that visitors should be told what cookies do and that agreement is normally required for cookies that are not strictly necessary.